Stellantis Confirms V-8 Comeback With 2027 Ram 1500 SRT TRX
Stellantis has officially confirmed the return of its V-8-powered Ram TRX pickup, marking a major reversal of earlier powertrain decisions. The automaker announced that the 2027 Ram 1500 SRT TRX will arrive in U.S. showrooms in late 2026, carrying a starting price close to $100,000.
The move comes as federal emissions regulations ease, giving manufacturers greater flexibility to sell large gasoline-powered vehicles. Stellantis aims to leverage this shift as part of a broader effort to revive declining U.S. sales.
Ram TRX Returns After Brief Exit
The Ram TRX originally entered production in 2021 and remained available through 2024 before Stellantis discontinued it while scaling back V-8 offerings. That strategy has now changed.
With regulatory pressure reduced under the Trump administration, Stellantis sees renewed opportunity for high-performance combustion vehicles. The Ram TRX revival signals a clear recommitment to powerful internal combustion engines.
Hellcat V-8 Power Defines the 2027 TRX
The 2027 Ram 1500 SRT TRX will feature a supercharged 6.2-liter Hellcat V-8 engine, delivering:
- 777 horsepower
- 680 lb-ft of torque
Stellantis positions the truck as the most powerful production gasoline-powered pickup on the market. Performance targets place it squarely in the premium off-road and high-performance truck segment.
Pricing Reflects Halo Truck Status
Stellantis confirmed a base price of $99,995, excluding destination charges. With required fees included, total pricing exceeds $102,000.
This represents a sharp increase from the TRX’s original 2020 launch price. Stellantis views the truck as a low-volume, high-visibility halo model designed to boost brand image and showroom traffic rather than drive mass sales.
Ram’s Turnaround Strategy Takes Shape
The TRX revival forms part of a larger turnaround strategy led by Ram CEO Tim Kuniskis, who resumed leadership roughly a year ago. Since returning, Kuniskis has pushed several bold initiatives, including:
- Renewed focus on Hemi V-8 engines
- Expanded motorsports involvement
- Cancellation of a planned battery-electric Ram 1500
These moves signal a decisive shift away from rapid electrification toward performance-led branding.
Diesel Power Also Gets a Boost
Alongside the TRX announcement, Stellantis unveiled a 6.7-liter Cummins high-output turbo diesel engine for the 2027 Ram Power Wagon heavy-duty truck. The reveal reinforces the company’s renewed emphasis on internal combustion powertrains across its truck lineup.
Stellantis Faces Ongoing U.S. Market Pressure
Stellantis has struggled in the U.S. market over recent years. Sales declined steadily from 2021 through 2024, dropping the company from fourth to sixth place among automakers.
Industry forecasts suggest continued pressure, with U.S. sales expected to remain flat or decline further in 2026. Stellantis now aims to win buyers back from rival brands through performance-focused products and clearer brand identity.
Jeep Reset Complements Ram’s Revival
Jeep, Stellantis’ other key U.S. brand, is also undergoing a reset. The company has begun simplifying its lineup, adjusting pricing strategies, and refocusing on core products to reverse years of declining sales.
Together, the Ram and Jeep overhauls represent Stellantis’ broader effort to stabilize its U.S. operations amid evolving regulations and shifting consumer demand.
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